CASE STUDIES
SPINE SURGICAL PRACTICE
Business Challenge
Regain control of operations and reputation through identification of a strategic marketing group and an administrator.
Solution
Engaged Lift1428 in brand development and web presence retooling and identified an administrator to lead transformation of non-medical staff.
Results
Year-end revenues 14% above projections.
BUSINESS DEVELOPMENT PORTFOLIO COMPANY
Business Challenge
Contextualize early-stage healthcare technology
businesses for success.
Solution
Planned and launched a niche accelerator program.
Results
Garnered support from the University of Miami, Florida International University, Miami Dade College, and local business and political leaders. Funded four companies in exchange for equity and guided them through the early stages of business formation, culminating in a launch event attended by more than 300 healthcare, business, finance and political leaders.
ENDOSCOPIC SURGICAL PRACTICE
Business Challenge
Establish successful retirement relocation strategy for spine surgeon.
Solution
Developed multiple strategies to leverage doctor's unique skill set in order to diversify revenue streams beyond surgeries and direct patient care.
Results
Ongoing engagement.
CANADIAN-BASED PAIN MANAGEMENT CLINICS
Business Challenge
Transition of Toronto’s largest and most respected pain management programs from start-up phase to rapid growth.
Solution
Redesigned organizational structure and business processes
for more efficient and profitable operations.
Results
Ongoing engagement.
RAPID-GROWTH CANNABIDIOL MANUFACTURER
Business Challenge
Contextualize CBD (cannabidiol) products sold around the country in the head shop and vape shop industry as a wellness resource for targeted clinical outcomes, demystifying CBD as a health hazard and educating the population on the medicinal benefits of cannabis.
Solution
Developed a spinoff company exclusively focused on the healthcare industry, including a complete redesign of product packaging and messaging to target the medical community.
Results
In one year's time, the spinoff penetrated the market successfully selling products in 45 states in over 1,000 healthcare provider facilities with over $1M in direct revenue plus a 400% increase in halo effect revenue to the original company due to the elevation of the brand value.
USA-BASED ENDOCRINOLOGY PRACTICE
Business Challenge
Establish a practice for new doctor in Miami-Dade County.
Solution
Established a business strategy and conducted market analysis to determine the best location for the practice. Negotiated to ensure best pricing for clinic space and top-of-the-line EMR solutions.
Results
Ongoing engagement. Desired space has been identified and secured in an ideal market and EMR contracted at a rate well below what the physician owner was initially offered.
FAMILY MEDICINE PRACTICE
Business Challenge
Relocate an existing practice from Aventura, FL to Weston, FL or Sunrise, FL.
Solution
Implemented a business strategy and market analysis to compare the two markets selected by the doctor. Utilized competitor analysis and Referral Source Analysis to determine strategy and tactics for practice adoption in the selected markets.
Results
Ongoing engagement.
LOCAL MEDICAL INSIGHT FOR SNOWBIRDS
Business Challenge
Provide continuum of care offerings for Canadian citizen snowbirds who relocate to Florida for the winter and require medical care throughout their stay.
Solution
Developed a membership program in Canada to coordinate anticipated medical needs based on existing care and conditions. Established relationships and added participating clinics and providers in Florida to manage U.S. care.
Results
Introduction of program to Canadian Citizens launched in October 2016 and interest/adoption is rapidly increasing, instilling confidence behind executing a full rollout plan.